Chris Lee, in Chinese is Yuchun Li and born in 1984 from Chengdu. She is a Chinese singer, songwriter, actress, director, fashion icon and philanthropist. Moreover, she has became one of the Chinese top pop stars after winning a nationally televised talent contest in 2005.(BOF, 2016) Even subsequently at least 52 top songs in China. In addition, she is a popular fashion muse in China, and stars in Givenchy’s Autumn/Winter 2015 campaign by Riccardo Tisci , alongside industry icons and models of the moment including Donatella Versace , Candice Swanepoel, Frankie Rayder and Stella Lucia.(BOF, 2016)
In addition, Chris Lee’s androgynous look has also been a source of appeal for many fashion houses, including Givenchy.(TFL, 2015)
Why the Chris Lee x Givenchy partnership, in particular? Well, she’s huge in China and Givenchy, which has been actively seeking out new ground for growth, needs to penetrate that market.
Business of Fashion, (2016). Li Yuchun | #BoF500 | The Business of Fashion. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/community/people/li-yuchun [Accessed 19 Nov. 2016].
Thefashionlaw, (2015). Breaking the Chinese Internet: Li Yuchun and Givenchy. [online] The Fashion Law. Available at: http://www.thefashionlaw.com/home/breaking-the-chinese-internet-li-yuchun-and-givenchy?url_type=39&object_type=webpage&pos=1 [Accessed 19 Nov. 2016].