Chris Lee__a top star in China

Chris Lee, in Chinese is Yuchun Li and born in 1984 from Chengdu. She is a Chinese singer, songwriter, actress, director, fashion icon and philanthropist. Moreover, she has became one of the Chinese top pop stars after winning a nationally televised talent contest in 2005.(BOF, 2016) Even subsequently at least 52 top songs in China. In addition, she is a popular fashion muse in China,  and stars in Givenchy’s Autumn/Winter 2015 campaign by Riccardo Tisci , alongside industry icons and models of the moment including Donatella Versace , Candice Swanepoel, Frankie Rayder and Stella Lucia.(BOF, 2016)

In addition, Chris Lee’s androgynous look has also been a source of appeal for many fashion houses, including Givenchy.(TFL, 2015)

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Why the Chris Lee x Givenchy partnership, in particular? Well, she’s huge in China and Givenchy, which has been actively seeking out new ground for growth, needs to penetrate that market.

 

 

References:

Business of Fashion, (2016). Li Yuchun | #BoF500 | The Business of Fashion. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/community/people/li-yuchun [Accessed 19 Nov. 2016].

Thefashionlaw, (2015). Breaking the Chinese Internet: Li Yuchun and Givenchy. [online] The Fashion Law. Available at: http://www.thefashionlaw.com/home/breaking-the-chinese-internet-li-yuchun-and-givenchy?url_type=39&object_type=webpage&pos=1 [Accessed 19 Nov. 2016].

 

 

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